From tradition to fashion: stationary industry in Ningbo
- Details
- Category: Ningbo Business
- Published: Tuesday, 01 April 2014 13:29
On the morning of March 28, the special docking meeting for "stationary innovation and design", held at the same time with the 11th China Stationary Fair, was held at Ningbo International Conference and Exhibition Center. Over 30 stationary manufacturers from such cities as Hangzhou, Tonglu, and Wuyi, as well as over 20 cultural product enterprises from Guangdong Cultural Product Association, carried out an on-scene docking with a dozen of design institutes from the Hefeng Creative Square. On the spot, three stationary enterprises reached cooperation agreements with the design institutes, with a total cooperation capital of 600,000 yuan.
The stationary industry is a staple industry in Ningbo. According to Wang Yong, a person in charge of the stationary industry association in Ningbo, in accordance with the "12th Five-year Plan" for the industry, by 2015 the turnover of the stationary industry in Ningbo will reach 100 billion yuan and the market share of the stationary products in the global market will exceed 10%.
With a big market and so many small products, the stationary industry sees a lean profit and it is greatly impacted by the change of exchange rate and the constant increase of the labor cost. "The stationary industry in Ningbo should break through the tradition. By applying the industrial designs, we should try to increase the added-value of the products." said Wang Yong. Currently, the creative designs have been included in the stationary industry, accounting for 5% to 8% of the annual industrial output value.
