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Household Appliance Industrial Belt Attends Online Fair

Led by Cixi Household Appliance Online Store, Cixi Household Appliance Industrial belt had a remarkable performance in December 12 online household appliance sales’ promotion. Up until 10pm on December 12, Cixi Household Appliance online store had a turnover of 8 million yuan, while the sales of the entire household appliance industrial belt exceeded 23 million yuan. 
Cixi simple household appliance is one of the 114 key industrial belts to support Chinese Quality launched by Taobao in March, 2015.With the mayor of Ningbo as its spokesperson, the event Chinese Quality Cixi Household Appliance brought Taobao a large flow of consumers and its sales reached 19.67 million yuan in 3 days. Different from passive participation in the past when a one-sided resource was offered by Taobao, Cixi Household Appliance Industrial belt now works as a team and endeavors to win resources and actively takes part in Taobao’s December 12 shopping festival. With products manufactured in Cixi, unprecedented preferential prices and every citizen’s pride, KA manufacturers and enterprises of Cixi collaborate as a team promoting local products to platforms such as Taobao’s rural shopping site, Taobao’s weekend shopping site, Juhuasuan, December 12 shopping sites and so on. Consumers can find products made in Cixi in several sites of Taobao mobile terminal and PC terminal with more than 150 products from 27 local enterprises.


Cixi Household Appliance online store launched enormous price preferences including 40 customers who will get their bills removed and 40 thousand yuan of cash refunded. Fuerjia Fireplace is an export processing company for the British royal family’s fireplaces. Having settled in Taobao Chinese Quality platform for only 20 days, Fuerjia Fireplace has a turnover of 350 thousand yuan by 9:35 am yesterday. It entered December 12 household appliances’ New Discovery shopping site as an unexpected dark horse with a transaction of 590 thousand yuan till 12:45 yesterday afternoon and a daily turnover exceeding 1000 thousand yuan. 
The manager of Cixi Household Appliance online store pointed out that it is becoming more difficult for small and medium sized enterprises to develop, the transformation and upgrading for enterprises is top priority and Cixi Household Appliance is under urgent need to seek a solution. With the help of Chinese Quality, Cixi household appliance seeks an upgrading method to forge its own “smiling curve” through the full awareness of its shortcomings and gaps, aggregation of resources and integration of research and development, manufacture and marketing. Both November 11 and December 12 are stepping stones, they provide a gateway to all parts of China and are critical in improving the brand recognition of Cixi Household Appliance

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