Zhouxiang made a trademark demonstration town by Zhejiang Industry and Commerce Administration
- Details
- Category: Governmental News
- Published: Monday, 01 February 2016 14:03
Zhouxiang town has been granted the title of Zhejiang Provincial Trademark Demonstration Town by Zhejiang Administration for Industry and Commerce in recent days. Zhouxiang Town is the only town granted this title in Cixi city.
Zhouxiang town has been active in involvement with the ladder-like construction of trademark and brand economy in indusdries of home appliances, bearing, chemecial fibers, food, recreation and sports and so on in recent years. It has been leading enterprises to embark on the road of indigenous brand in a scientific way and created a development system integrating“enterprise-oriented, market-driven, government-promoted and society-participated features”. Meanwhile, the town, guided by the working motto of cultivation, application and reservation in batches, has strengthened and safeguarded enterprises’ motivation for trademark cultivation and registration through a series of measures of publicization and promotion, policy support and brand protection. It has also helped a lot in enhancing enterprises’ capabilities of expanding markets, innovating technology and cultivating indigenous brands.
Zhouxiang town is currently home to 84 well-known trademarks, reputed trademarks and famous trademarks including Hengkang, Dispark, China Comfort Group, CUORI, Ningbo Kaibo Group Co., Ltd and Huayu Electric Co., Ltd, topping in trademark amount and increment in the city. The town has also been granted the title of Zhejiang Top 10 Demonstration Towns of Implementing Trademark and Brand Strategy in 2010.
