19th Ningbo International Fashion Festival to be held
- Details
- Category: Governmental News
- Published: Monday, 26 October 2015 10:30
The four-day 19th Ningbo International Fashion Festival will be held from October 22 to 25. With the theme of "fashionable Ningbo, oriental-style clothes", and by taking advantage of the "internet+" trend, the festival will carry out ten major specialized events, including Ningbo International Fashion Fair, the 2015 Ningbo International Fashion Week, fashion forums and themed promotion-day activities.
The fashion fair is the core activity of each year's fashion festival. As is reported, the fair will be held in the six halls of Ningbo International Conference and Exhibition Center, including the Hall 1 for men's wear, Hall 2 for women's wear, Hall 3 for kids' wear, outdoor sports clothes and OEM exhibitions, Hall 4 for textile and accessories as well as international exhibitors, Hall 5 for brand and factory outlets, and Hall 6 for intelligent equipment exhibition. About 330 brands from home and abroad will take part in the fair, including such well-known brands as Youngor, Romon, Fiocco and Apple.
The International Fashion Week has been a new event of the fashion fair since 2014. The special show for the George Brummell Bespoke Tailors held at the Pearl Shell Building of the Hefeng Creative Square on the evening of October 21 marks the beginning of the 2015 International Fashion Week.
Another 18 dynamic shows will be on stage at the Pearl Shell during the fair, including catwalks for new products of five fashion brands, like ESback and Steve & Vivian, six special shows for cutting-edge designers, the original design publishing shows for four pioneer colleges, like China Academy of Art and Donghua University, and special presentations for designers from the UK, Serbia and China.
Different from the previous sessions, this year's fashion festival boasts of three "firsts", including the first animation-authorized exhibition area, the first "internet+" exhibition area and the first brand and factory outlets exhibition area. Besides, the themed promotion-day activity is a new addition of this year's festival.
The animation-authorized exhibition in Hall 3 attracts about ten local animation enterprises, such as Minhe Animation, Qianyi Culture and Shangfang Animation. The Ningbo Animation Society will attend the procurement meeting of the festival on behalf of the animation enterprises, to promote the ten animation characters and make a docking with children's clothes enterprises on such issues as the marketing strategies of the animation-authorized products and the improvement of brand values through authorization.
The festival will also provide the overall industrial chain services for clothes enterprises through exhibition and display, trade forums and fashion shows from the perspectives of smart products, smart production, smart management and smart services. At the fair, Dankeyun Cashmere Sweater will cooperate with Cixing Machinery to build the "internet + tailor" exhibition area, and the "tiedada.com", a new logistics model, will provide on-site supply chain management and visual logistics information services.
Besides the traditional factory outlets exhibition area, this fair also set up a brand outlets exhibition area, attracting such local brands as Led'in, Shanshan, Maxwin, Seduno, Cinbnana and Chunyazi, as well as glasses, silk scarves and bags from South Korea. The outlets exhibition will be held at Hall 5 from October 22 to 25.
As is planned, the British private custom promotion day, the "internet + custom-made costume" promotion day and the Serbia promotion day will be launched on October 22, 23 and 24 respectively.
