"618" Promotion Is Fully Opened, and the Sales of Some Ningbo Enterprises
- Details
- Category: Ningbo Business
- Published: Monday, 19 June 2023 14:28
This year's "618" mid-year promotion is regarded by the industry as a "key battle" for the concentrated release of consumption potential, and at 8 p.m. before the night, the promotion was fully opened, and the "tail payer" was launched again. What is the performance of Ningbo enterprises in this e-commerce "big test"? Yesterday, this reporter paid a visit to this end.
"In just 2 hours since 8 pm last night, our sales in online channels have exceeded 1 million yuan. Among them, the 0-coated non-stick series accounted for more than 50%. As of 3 pm today, the Sanhe 0-coated micro-nano non-stick wok has occupied the fifth place on the Tmall stainless steel wok list and ranked seventh on the Tmall uncoated wok list. Speaking of the opening battle of "618", the person in charge of the Sanhe kitchenware market said excitedly that in the absence of live broadcast promotion of talents, this year's new products can get such results, which has exceeded expectations, "Behind the good results is our black technology after tens of thousands of trial and error and improvement - bionic micro-nano non-stick technology, which can use hundreds of millions of micro-nano hole structures and micro-boiling oil film, and truly achieve 0 coating and non-stick."
Also exceeding expectations is Boyang Home. In this "618" promotion, Boyang Home focuses on live streaming e-commerce and sells new summer products. In addition to setting up the "buy 4 get 1 free" store activity, the official live broadcast room also launched exclusive direct price reduction, live broadcast room full gift, order lottery gift lottery free order and other preferential activities, the response was very enthusiastic.
The relevant person in charge of Boyang Home told reporters that during the "618" period, Boyang Home set the overall business target at 150 million yuan. Data show that on May 31, single-day sales have exceeded 30 million yuan, an increase of 16% year-on-year, making a good start for the promotion activities.
After the start of the "618" promotion, the Jiangbei Qianyang Live Center was also brightly lit at night. "Last night, the more than 20 live broadcast rooms in the live broadcast center were full and busy." Mr. Chen, the relevant person in charge of the live broadcast center, said that from 8 pm to 12 pm on May 31, the sales of nearly ten brand live broadcast rooms, including 3W mats, Michelin trunk mats, POLA glasses, Samsonite, Mei Travel, Zhida, and Sanguanliu Wharf, exceeded 1 million yuan.
According to preliminary statistics, on May 31, the live broadcast sales of the entire live broadcast center reached 10 million, a significant increase over the same period last year
