FOTILE Becomes China’s First Private Enterprise Attending Overseas WORLD Expo
- Details
- Category: Ningbo Business
- Published: Tuesday, 12 May 2015 07:11
After five years, the 42nd session of World Expo is held in Milan, Italy. It is reported that Ningbo FOTILE Kitchen Ware Co.,Ltd, located in Hangzhou Bay New Zone, made its way to Expo 2015 as the representative of China’s enterprises. It aims to create the most beautiful dining room. FOTILE is China’s first private enterprise attending World Expo overseas.
Under the theme Feeding the planet, energy for life, the Expo values the sustainable development of ecology and the universal access to healthy, safe and sufficient food for all the world’s inhabitants. China pavilion is under the theme Field of hope, source of live, with the aim to show how China uses resources efficiently and the persistent endeavor China has made. At the same time, China Vanke pavilion is the first China’s corporate pavilion which is built by themselves entering the Expo 2015. FOTILE is exactly settled in this pavilion. It uses dining room as the theme, and shows China’s enterprises understanding of “ food” and “ space”.
The person in charge of FOTILE said that Expo offers a great platform for enterprises to show themselves to the world and improve the overseas popularity and reputation for their brands. In the European market full of high-end kitchen brands such as Siemens, they will fully take advantage of this platform. They build a dream canteen together with Vanke, which combines oriental intelligence with cutting-edge technology. It will let visitors have an deep understanding of Chinese property market, the strength of Chinese household appliance industry, and visions about fashion.
This is not the first time for FOTILE to be involved in Expo. In 2010, it was the kitchen ware supplier for the “Shanghai ecological home” project in Shanghai Expo. It created ecologically friendly “low-carbon canteen”. As the representative of China, Sweden and Britain, it showed the world a prospective ecological kitchen in 2020. And that canteen was permanently collected by Expo 2010.
