Cold drinks takeaway has doubled
- Details
- Category: Ningbo Business
- Published: Wednesday, 19 June 2024 14:26
The European Cup ignites the online late-night snack economy
As European Cup has opened, Ningbo fans ushered in a month-long “midnight carnival”, and Yongcheng’s night snack economy was ignited. The rise of watching football at home has made instant retail a bright spot.
In the past two days, on major instant retail platforms, merchants operating lo-mei, fried chicken, barbecue and other categories have put on the shelves of European Cup viewing packages, and convenience stores have put beer, liquor and other cold drinks in the “C position”.
According to data from a takeaway platform, since the start of the competition, the takeaway volume of ice and cold drinks in Ningbo has increased by 124% month-on-month during the night snack period, and the number of “partners” such as liquor, tea drinks, and drinking water has increased by 85%, 39%, and 32% respectively month-on-month.
