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Meishan Initiated Tourist Resort Development

Recently, according to Beilun tourism department, Meishan has set about developing its tourist resort to transform it into a place with more comprehensive recreational functions from a mere scenic spot.

Meishan is located in the southeast Beilun, famous for its beautiful scenery, fresh air, outgoing people and rich resources. It has long enjoyed the reputation as a “green land”. In recent years, as the ¥100bn-worth island development program proceeded, various construction projects were initiated in Meishan, like the Meishan Bay Lanhai project, the China Port Museum, F2International Circuit, Waterfront Beaches, etc. It can be anticipated that in the near future, Meishan will become a vital tourist destination in the Yangtze River delta region.

Recently, an assessment panel of Zhejiang Tourism Bureau came to Meishan. It appraised the tourism resources in the area after visiting the core tourist attractions including Meishan Waterway and the Yangsha Mountain and also the construction sites of several vital recreation facilities like the circuit, beaches, etc.

After the field survey, the panel was introduced to the holiday resort under construction and then reviewed the factors contributing to its value, like its distinctiveness, reputation, quality and so on. Moreover, the panel also learned about the siting, development, environmental effect and land use concerns of the resort from relevant departments

“Meishan has unique tourism resources, suitable to develop a coastal holiday resort.”The outlook of Meishan’s tourism industry received unanimous praise from the panel which also suggested that Meishan should strive to improve the auxiliary infrastructure and quickly set up a management committee. According to the regular processes, an evaluation report on the value of the tourism resources in the resort will be announced several days after

Ningbo Tourism Development Fund Set up

The afternoon of January 26 saw the launch of Ningbo Tourism Development Fund. The fund shall be entrusted to Beida Jade Bird Group for operation. The No.1 component fund, totaling 300 million yuan, is jointly contributed by Ningbo Tourism Investment Company, Agricultural Bank of China, Huishenfeng Capital and the Ningbo Industrial Fund. 
As one of the four industrial funds operated on a pilot basis, the Tourism Development Fund is expected to give full play to the guiding role of financial capital, encourage the social capital to be involved in construction of major tourism projects and to provide financial support for quality enterprises. The first component fund, amounting to 300 million yuan, is planned to be invested in coming five years. The component funds are expected to reach 2 billion yuan. 
The Tourism Development Fund shall mainly support eight major investment fields, including development of tourism areas and countryside tourism programs that are above 3A level

28 tourist investment projects signed

28 major tourist investment projects at the provincial level were signed at the China-CEEC Tourist Cooperation & Exchange Meeting held on June 10.

With a total investment volume of 63.365 billion yuan (53.295 billion yuan for contractual use and 10.07 billion yuan for intension use), the signed projects cover such new tourist industry patterns as rural tourism, leisure and health, theme hotels and self-driving bases, demonstrating great potential and broad prospects.

Four of the projects are Ningbo-based, with a total investment of 2.3 billion yuan, including the Touring Car Town at Xuedou Mountain of Xikou Town, the Global Tourism Experience Center, the International Health Management Holidaying Base at Longdong Mountain of Xiangshan County, and the Fudi Water Bay Resort Complex of Ninghai County.

New Year's Day Holidays boosts short-haul tourism

The 2016 New Year's Day greeted people with a warm temperature. Many citizens went out on the New Year's Eve, which spawned a fever of short-haul tourism. Statistics from Zhejiang Express travel agency showed that 95% of Ningbo citizen opted for this kind of travel.
During the New Year's Day holidays, travel routes featured by special activities, celebration and praying for blessings of/in the new year in the places around the city were especially popular. For example, Fenghua Tengtou Scenic Area has received 4,800 people within 3 days, which brought in a ticketing income of 168,000 yuan. Meanwhile, citizens keen on traveling for recreation or health showed partiality to hot spring resorts and scenic spots featured by skiing, climbing or other sports. In Jiufeng Mountain of Ningbo Beilun District, the hot spring resort released different packages with different prices and the Wang’ao Scenic Spot there also held a New Year hiking, attracting numerous young people. Besides, many people went to Putuo Mountain, Jiuhua Mountain and other famous Buddhist mountains to pray for blessings.
Cultural and recreational activities became the trump card of many tourist attractions. Scenic spots in Cicheng touted themselves with variegated traditional activities like making the rice cake and watching village operas, attracting many citizens. What’s more, activities like the “Elegant Haishu—One-day Tour in the Old Ningbo City” and the “New Year Fair” which rolled recreation and entertainment into one also appealed to a considerable number of foreign visitors. Besides, Xiangshan Film and TV City and Ningbo Universal City became the optimum destinations for young people. During the New Year's Day holidays, the ticket revenue of Xiangshan Film and TV City hiked by 38% over last year, while Ningbo Universal City attracted 24,000 people in total.

Agritourism in Ningbo to be accelerated

It is learned from the Agritourism Promotion Meeting held on March 31 that Ningbo will speed up the agritourism by promoting the transformation and upgrading from countryside sightseeing to rural leisure holidaying and living. It is hoped that in three years, the agritourism will become an important growth pole for Ningbo's tourism, the driven industry for the rural economic transformation and upgrading and the livelihood industry benefiting the citizens. Ningbo will be constructed as a first-class domestic agritourist destination featuring mountain and ocean-side vacations. 
To optimize the spatial layout of the agritourism, Ningbo has organized such related departments as tourism, agricultural affairs office and land & resources to draft "the improvement planning for Ningbo's agritourism". According to the planning, based on the mountain and sea resources, Ningbo will focus on the clustering development of agritourism with the Siming Mountain area and Xiangshan Port and Sanmen Bay area as the two major tourist destinations. Meanwhile, it will accelerate the construction of such major agritourist towns as Xikou, Huchen and Maoyang, and such major villages as Shilin, Shadi and Hongqiang. In addition, a group of demonstration towns and villages will be built with various industrial patterns, complete service functions, clear comprehensive profits and strong driving force, so as to promote the overall development of agritourism in Ningbo. 

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