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Ningbo to develop sports tourism

Recently, Ningbo leading group for holistic tourism has issued the "implementation plan for accelerating the integrated development of sports and tourism in Ningbo", proposing the "tourism + sports" strategy. By 2020, the total population of sports tourism will reach 30 million, accounting for 20% of the total tourists, and the total consumption volume of the sports tourism will exceed 30 billion yuan.

The integrated development of sports and tourism is an important measure of the holistic tourism strategy, as well as an important part of public fitness and "healthy China" initiative. To promote the in-depth integration of sports and tourism and satisfy the diversified fitness and tourism demands of the people, the plan puts forward four goals. Firstly, with the urban area, the western mountainous area, the eastern coastal area, and such

tourist attraction areas as the Dongqian Lake, the Hangzhou Bay area, the Jiulong Lake, the Meishan Bay area and the Ningbo section of the Grand Canal, Ningbo will build a sports tourism circle and incubate five to ten sports tourism cluster zones. Secondly, based on the excellent sports infrastructure of the city, Ningbo will build five to ten sports tourism events featuring basketball, volleyball, motor racing, marathon, outdoor cross-county races and water sports. Thirdly, by taking advantage of the natural landscape resources of the city, Ningbo will build five to ten emerging comprehensive bases for sports tourism themed on motor racing, paramotor, sailing and yachts & recreational vehicles, and construct ten specialized routes for sports tourism. Finally, Ningbo will make great efforts to develop the private groups, associations and agencies for sports tourism, and build five to ten sports tourism enterprises or brands with high reputation and strong market competitiveness.

In future, Ningbo will continue to host such popular sports events as the New Volleyball League, the CBA games, Ningbo International Marathon race, Sino-Korean International Mountaineering Experience race, the mountainous marathon, the World Recreational Vehicle Championship, China Triathlon race, the Siming Mountain Cross-field Challenge, the "Belt and Road" International Rock-climbing Master’s Tournament, in the hope of integrating sports with tourism and build the excellent sports event brands.

To accelerate the construction of such projects as the national sports tourism demonstration base at the Dongqian Lake area, and the coastal aviation town and the sports leisure town of Ninghai County, Ningbo will endeavor to introduce such projects as the recreational vehicle camping site, the outdoor camping base and the yacht club, develop such sports projects as snow skiing, outdoor sports, self-driving recreational vehicle, sports boat and aircraft flying, and build specialized sports tourism bases

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