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It's Happening....

Overseas marketing network opening up global channels

In Dubai, the "capital of trade" in The United Arab Emirates, a China shopping mall invested by Ningbo business will be set up. Recently, Zhejiang Longmen Steel Structure Co. Ltd, located in Yuyao County, signed an agreement with Milas Holding Group in Dubai to build the China Phoenix Century Plaza with an investment of $400 million.

 

According to the statistics from Ningbo Municipal Foreign Economy and Trade Bureau, by September this year, the total number of the officially approved overseas trade businesses and economy and trade agencies had for the first time exceeded 1000, 1019, to be exact, with a total investment of $630 million. Within this year, the number of the newly approved overseas marketing institutes stands at 87, and the investment has increased by 1.8 times compared with the same period last year.

 

Based on the good reputation of "made in China" and "made in Ningbo" in the global market, some Ningbo enterprises with strength began to set up on a large scale overseas markets for Chinese goods. At the end of 2008, the Beining Center of China Economic and Trade Development, built and managed by the private enterprises of Ningbo, started business. And it has by far promoted the exports of Ningbo-made goods with a total value of $30 million to West Africa.

To make good us of the overseas marketing channels by purchasing department stores and shopping malls is a shortcut for Ningbo enterprises to get access to the global channel. At the beginning of this year, Ningbo Kaiyue International Trade Company purchased the First Department Store in Cape Town, the biggest shopping mall there. So far, over 100 foreign trade enterprises have established overseas marketing networks in 95 countries and regions. All those networks come together to create a worldwide network of marketing channels, which enable the Ningbo-made goods to enter and have more say in the international market

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