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Jiangbei Helps Boost Tourism in Ceheng

Situated at the foot of a hill and beside rivers, the village of Bouyei ethnic minority is dotted with century-old diaojiaolou (stilted buildings), attracting people with its distinctive diet culture, and embroidery craft and traditional customs that have been passed down through generations. Now, the pictures of Ceheng County, Qianxinan District, Guizhou Province can be found on Ningbo subways and platforms.

 “Lucid waters and lush mountains are invaluable assets. We shall help the locals broaden their horizons and enhance the region’s capacity for accommodating tourists. We shall work to optimize the industrial structure and enlarge the tourism pie which has an output value of billions of yuan. This means we will implement targeted poverty reduction and alleviation measures to improve people’s livelihood.” said a cadre of the Jiangbei District who was transferred to work in Ceheng County.

Ceheng is one of the 14 counties of extreme poverty in Guizhou Province. According to the cadres of Ceheng County, since 1996, Ningbo as a coastal city, has helped promote the development of the inland  Qianxinan District, and Jiangbei and Ceheng has therefore been good friends for about twenty years. Since 2014, with our concerted efforts, the local poverty proportion has dropped from 40% to 15.86%.

However, other 9000-plus destitute families are tortured by their own difficulties. It is by no means an easy task to win the battle against poverty. One month ago, 5 cadres from the Jiangbei district, in accordance with the unified arrangement of the Municipal Committee of the municipal Party committee, came to investigate the conditions of Ceheng county, seeking for an effective way for accurate poverty alleviation.

It took them more than 2 hours to visit a poor family of Buyi ethnic group. The living conditions of the household made the cadres who worked in the coastal developed areas deeply moved the moment they stepped into their habitation. "The house is built out of wood with bare hands. There is only one bed and one pot in it. Literally, there was nothing except walls and wind. "At that time, we made up our minds to lift every poor household out of poverty and usher in a new life." Wu Yitong, a retired cadre, said.

Targeted poverty alleviation depends on tourism. In view of shortcomings of the tourist reception in Ceheng county, Jiangbei cadres invited leaders from a famous tourism company in Ningbo as their "think-tank", who provided suggestions for local tourism and other related industries. They also planned to build local professional teams for fleets, tour guides and tourist marketing, which are to be made up of local low-income population. At the same time, the supply chains for farmhouse resort, accommodation and farm products are gradually improved to ensure that every household can get employed and enjoy increasing income.

By developing tourism, a series of industrial projects can be promoted in Ceheng. Recently, Jiangbei district has been seeking cooperation with a scientific research base of Chinese Academy of Sciences, which is located in Ningbo help Ceheng Camellia Oleifera industry gain higher output, larger production and greatr added value" through technology. What’s more, Jiangbei district is to provide technological guidance for the planning of black fungus,banana,sugarcane and other cash crops. Thus, the structure of agriculture will be adjusted. Meanwhile, with more agricultural products, the income of local farmers will increase before long.

"It will have a profound impact on promoting the development of tourism throughout Ceheng and lifting the county out of poverty." Fang Hua said. Ceheng has developed tourism routes such as folk custom experience, recreation and sightseeing, forest oxygen bar traversing adventure and self-driving experience up to now. It is believed that with Ningbo’s targeted poverty alleviation policies, a better tomorrow will surely be ushered in

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