Ningbo livestreaming studio off for "Double 11"

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Category: Ningbo Business

Published: Monday, 22 November 2021 13:05

Ningbo's major live streaming agencies have also made good preparations!

On the eve of Double 11, the internet anchors are on the go.

This year's "Double 11", live streaming economy has become a highlight in e-commerce. As early as the beginning of the "Double 11" pre-sale, the top anchor broke the sales record, and the e-commerce live streaming entered the "RMB10 billion era", releasing strong consumption potential.

In Ningbo, the business of major live streaming agencies also showed a spurt of development.

"During Double 11 this year (October 20-November 11), our small goal' is to achieve more than 250 million GMV (the brand’s Gross Merchandise Volume on the e-commerce platform)." Wu Binbin, the person in charge of Liangjian Interactive Entertainment, said.

In the Ningbo (Qianyang) Livestreaming Center, after the National Day holiday, the consultations business of agency live streaming has been on the rise, and the demand for live streaming by brands has increased significantly. At the same time, since the main business of Ningbo Livestreaming Center focuses on the entire chain of live streaming e-commerce, many brands have stocked goods into cloud warehouses in order to enhance their logistics experience to ensure timeliness and after-sales experience.

Ningbo live streaming agencies say no to "barbaric growth"

After experiencing the "barbaric growth" in 2020, e-commerce live streaming in 2021 has become more rational while growing rapidly. Ningbo is no exception.

On the one hand, the state has issued relevant policies and regulations to regulate the market. On November 6, 2020, the State Administration for Market Regulation issued the "Guiding Opinions on Strengthening the Supervision of Online Live Marketing Activities", which clarified the responsibilities and obligations of all parties involved in the process of online live delivery, and required the investigation and punishment of violations like product quality, illegal advertising and infringing on the legitimate rights and interests of consumers and other 8 common illegal acts in a live delivery.

On the other hand, MCN organizations whose main business is live streaming and delivery of goods are actively transforming in the direction of professionalization and digitalization.

At the same time, Ningbo live streaming agencies are also constantly replenishing. "We are trying to incubate campus entrepreneurial celebrities. At present, we have signed contracts with 15 local colleges and universities in Ningbo, including Ningbo University, Ningbo Institute of Technology of Zhejiang University, Zhejiang Wanli College, Zhejiang Fashion Institute of Technology, and the goal is to become the first campus KOL career training, training service platform, a leading campus celebrity internet marketing, and entrepreneurial incubator providing brands with a comprehensive marketing service platform based on new media and fan economy." Wu Binbin said