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Eleven enterprises of Ningbo attended WSIETR

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Category: Ningbo Business
Published: Monday, 31 October 2011 08:47

According to the information from Ningbo Science and Technology Bureau on Oct. 25, eleven enterprises of Ningbo attended the Western China International Economy and Trade Fair (WSIETR). And still more enterprises visited the fair and made investigations, hoping to seize cooperation opportunities.

The 12th WSIETR held in Chengdu—the capital of Sichuan Province lasted from Oct. 18 to Oct. 22, attracting 4500 enterprises from 52 countries and areas. Ningbo Xinzhi Biotech Company and Ningbo Meikang Biotech Company along with 9 other enterprises were in the exhibition center of advanced technology, demonstrating the good image of Ningbo’s high and new technology industries and products.

15th Ningbo Int'l Fashion Festival Closed

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Category: Ningbo Business
Published: Monday, 31 October 2011 08:46

At 16:00 of October 23rd, the Ningbo International Conference and Exhibition Center saw the conclusion of the Fashion Fair. 400 exhibitors began to move out. Many of them exhibitors even began to order the 2012 booths with the organizing committee.
During these four days, over 10,000 purchasers from home and abroad participated in the Fair and signed orders with the exhibitors, said the organizer.
Besides the purchasers from abroad, many distributors and franchisees from Sichuan, Hubei, Shaanxi, Liaoning, Guangdong and Shanghai also participated in the fair, which provided more channels for expanding Ningbo fashion industry in China. Babilele has signed with 25 franchisees and Yixiu received domestic orders worthy of 25 million yuan and signed contracts with 12 franchisees as well as 50 companies willing to join in.
With the theme of “Innovation of Fashion of Ningbo”, this festival has held a series of economic and cultural activities like fashion show, fashion trade, displaying the fashion trend, releasing the newest designs and famous brand show, which displayed the charm of Ningbo as a “city of garment” and “city of fashion”.
“100 years ago, Ningbo tailors made their living by a ruler and a pair of scissors, and nowadays their descendants blaze a new way to world fashion by means of inheriting and innovation.” said by Zhou Xueming, the deputy executive director of the organizing committee office of the fashion festival and the Municipal Economy and Information Committee.
On the evening of October 23rd, the closing ceremony of the 15th Ningbo International Fashion Festival and “Peacebird Night” was held in Ningbo Nanyuan Universe Hotel. Yu Hongyi, Shi Xiaoguo and Fu Dan attended the ceremony.

Ningbo Children Fashion Festival opened

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Category: Ningbo Business
Published: Monday, 31 October 2011 08:44

The eleventh Ningbo children fashion festival opened on October, 22. Over 1000 Ningbo teenagers gathered in the opening ceremony to celebrate the grand occasion.
It was learned that the festival would have many activities staged, such as children model competition, DIY fashion exhibition and print modeling competition. The children model competition consisted of catwalk  and talent show，while the DIY fashion exhibition encouraged children’s innovation to make novel clothing and accessories with various daily materials. The print model competition engaged extensive participation from children and their parents. Up to now, over 700 children have entered for the competition and half a million votes have been casted online.

Corporate Investment and Financing Forum Held in Ningbo

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Category: Ningbo Business
Published: Monday, 31 October 2011 08:45

Information from the just concluded corporate investment and financing forum said that the newly setup Ningbo Merchants Investment Alliance would raise 500 million yuan this year for investments in technical innovation. This was a move to solve the financing problem of SMEs.
The forum was cosponsored by the Ningbo Merchants Devleopment Society and the Cybernaut Investment. As a leader in China investment funds, Cybernaut has been dedicated to the most potential companies, companies of integration values. It mainly invests in Internet, finance and investment, telecom, media and new media, healthcare, educational training, etc. With a global vision, it aims to provide better services for innovative companies of Ningbo.

Children's fashion market getting brisker

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Category: Ningbo Business
Published: Monday, 31 October 2011 08:44

The fashion industry of Ningbo is no longer dominated by men’s wear. It has taken on a more balanced development pattern between men's wear, women’s wear and children's wear, business wear, leisure wear.
Nowadays children’s wear has become a new hotspot attracting capital in Ningbo. It is reported that in past two years there are more than 200 million yuan swarming into children’s wear market, to companies of Seduno, Red Song, peacebird and so on. At present there are more than 20 children’s wear companies in Ningbo which have self-owned brands, such as old brands including Yixiu, Chunyazi, Shanshan KIDS, and new brands including Alphabet, Pretty Tiger, Red Song, Babilele, Dear Deer, Suncool and so on. The Ningbo children's wear has initially formed a situation of collective development of brands.
There are many new children’s wear brands making their debuts in this International Fashion Fair, among which Jiabirui is a typical representative whose cartoon is a little boy wearing a red pullover and a cloak.
“This fashion festival is the first debut of Jiabirui, from the response of customers we learn that our products have a good popularity, and children’s wear will become a main direction of our company in a few years.” The head of Ningbo Baina Textile Co., Ltd, Chen Guoping said.
The collective entry into the children's wear market mainly dues to its huge development space. The children's wear market is regarded as the last piece of lucrative cake in fashion industry. It is said that the Chinese children's wear market has a capacity of more than 90 billion yuan. In Ningbo, a huge consumer demand brings a very good opportunity for the development of children's wear brand. “Compared to the men’s wear and women’s wear market which are very competitive, children’s wear market has great development space.” Chen said. The children’s wear designer Zhu Xiayan in Chunyazi Apparel Co., Ltd. thinks that children’s wear market has bright prospect, but the lack of professional designers and the low profit are two negative factors hampering children’s wear market.
The booming market of Ningbo has attracted a number of professional children's wear brand planning organizations. At the International Fashion Fair yesterday, Shanghai Cute Cultural Communication Co., Ltd has authorized by many world-famous children’s wear brands, such as Japanese D.D.Cat, American Garfield and Snoopy, Dutch Miffy and South Korea’s Ddung and multiple original cartoons. The head of this company thinks that the good brand image is the prerequisite of the success of a children’s wear industry, but a new-started children’s wear industry faces the lack of specialized children's wear brand planner and designers, consequently, the authorized use of well-known brands is a good solution.
Though authorized by many world-famous children’s wear brands, there are few customers in the exhibition booth of the company. The head of the company said it showed brand popularity is yet satisfactory in the children’s wear industries of Ningbo. Chinese famous brands are only a few, and the homogeneous competition is a common phenomenon in children’s wear market. On one hand, it shows children’s wear market has great potential and on the other hand, the brand awareness in children’s wear industry still need to be further strengthened.
A person in Fashion Trade Association thinks that children’s wear in Ningbo has only a few famous brands, most of which are transformed from foreign trade enterprises, so they should experience many explorations and attempts in brand-designing, channel-extending and maintaining, operation and management.

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